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Brief

Vensa develops infrastructure that touches daily lives, supports communities and enables growth. The company takes charge of the civil infrastructure and construction needs of its clients and caters to both public and private sectors. It prides itself as being service and relationship driven. 

With over 40 years of experience and legacy, Vensa believes in adopting and implementing best tools and technologies to deliver projects of global standards. 

Vensa thus aims to dismantle archaic methods and embrace new thinking, new technology and new practices to establish and create landmark projects. 

Concept

The primary identity takes shape with the simple line representation of the Cartesian system and a typeface with attributes of clarity, balance and modernity.

A grid, derived directly from the Cartesian system, forms the fundamental graphic element in this identity. The grid is usually used as a guide in the background. This identity brings the grid to the foreground to create many dynamic compositions, thus laying emphasis on strong fundamentals along with new thinking capacity. 

The grid interacts with images and text to generate distinct compositions.

The crest is disassembled to create a pattern that is carried forward as the visual language

The imagery and the colors reflect a subtle sense of luxury and elitism

The stationary carries forward the branding elegantly

The brand logo forms a crest that applies itself seamlessly across cutlery and can be used with multiple surface treatments

The teaser campaign showcases only the crest and club name, reinforcing the excluvisity of the club