Branding BLVD Club
BLVD Club is positioned as an exclusive club for the creme del-a-creme of Bengaluru. But the club is not intended to be opulent or garish. The architecture, interiors and general finishings reflect an ethos of modernity, simplicity and refinement.
The crest is disassembled to create a pattern that is carried forward as the visual language
The imagery and the colors reflect a subtle sense of luxury and elitism
The stationary carries forward the branding elegantly
The brand logo forms a crest that applies itself seamlessly across cutlery and can be used with multiple surface treatments
The teaser campaign showcases only the crest and club name, reinforcing the excluvisity of the club
The campaign uses the crest symbol to encapsulate the image giving an impression of the cultivating bonds within the club