Brief
Businesses strive for perfection via processes that are highly optimized. Innocore is an information technology provides the necessary tools that help facilitate this. We are tasked with rebranding the the company to be able to see it in a new light across multiple touch points.
Concept
The Innocore identity pays homage to the classic, FM radio tuner. The distinct red needle is easily identifiable as a tool that helps enable the perfect radio frequency. The multiple degrees of calibration allow for a finely tuned experience.
This echoes Innocore’s commitment to providing solutions that are meticulously designed, down to the very last detail. Solutions that are not only customized but perfectly calibrated as well. It is this level of optimization that help businesses run at a higher degree of efficiency.
The tuning scale acts as the secondary component of the visual identity. Its implementation in various collateral makes a powerful suggestion that every thought, every word and every action is carefully measured and precise.
The tuning scale is used on the mug to visualize the optimum volume to fill it till
The tuning scale extends itself as the ruled lines on the pages of both the notepad and book instead of traditionally displaying the logo
The pen rolling mechanics are used effectively to give the illusion of the tuning scale in motion
The zip on the hoodie works as the red marker on the scaled zipline
The zip on the front pocket works as the red marker on the scaled zipline
The website scroll also incorporates the tuning scale to create a brand experience