Concept

The visual concept of the brand and collateral created a story telling tone with a minimalistic approach, which was established using their tagline, “It Happened in Beverly Hills.” The luxury element was to be established through using premium material and print techniques. The overall color palette and typography followed the brand guidelines. The brand logo was further extended to create a self-emboss pattern that appeared on selective collateral.

The Brochure Cover, using grey scale imagery with a debossed matt frame in linen hard bound.

Business Cards, on textured thick card with contrasting spine.

Floor Plan Shell, with an asymmetric fold for visible label. 

Custom Cut, Magnetic Flap Folder, allowing visible residence tab and a special niche for business card. Uses self emboss pattern along with the tagline.

Paper Bag, with self embossed pattern

Umbrella, with white on cream print pattern and story tagline.